We’re Joanne and John, a teacher and a retired contractor who share a love of travel, service, and doing good wherever the road takes us.
Since 1993, Joanne has taught world languages, helping students see the power of connection and compassion.
John spent decades in construction and problem-solving, always believing that integrity and community matter most.
Together, we’ve found that ordinary people can do extraordinary good—especially when they stay alert, aware, and ready to help.
The GRETA Project didn’t begin with a single event — it grew from a culmination of moments, realizations, and experiences that came together over time.
During years of travel, Joanne began noticing a growing message in public spaces — especially in airports, where the phrase “If you see something, say something.” first caught her attention.
It was clear that more companies, transportation hubs, and public agencies were taking human trafficking awareness seriously — and that everyday people had a role to play.
Later, while traveling, Joanne saw a Freedom Sticker in a restroom stall — a small label with a hotline number for anyone in danger. It struck her as simple but powerful: a quiet way to give someone hope.
Around the same time, films like Taken (2008) and Sound of Freedom (2023) starring Jim Caviezel helped bring trafficking into public conversation.
Those stories, combined with real-world examples, inspired deep research into the truth behind trafficking, breaking past stereotypes to understand what it actually looks like — in cities, truck stops, and small towns alike.
Each of these moments — from classroom lessons to road trips to seeing awareness efforts firsthand — came together to form a realization:
We could take awareness on the road.
We could make a difference, one conversation and one rest stop at a time.
In researching how to start a nonprofit, we discovered amazing partners already fighting human trafficking:
🚚 Truckers Against Trafficking (TAT)
🌎 Polaris Project
🧍♀️ U.S. Institute Against Human Trafficking (USIAHT)
🏨 AHLA Foundation + No Room for Trafficking
🛣️ The Blue Campaign (U.S. Homeland Security)
⛽ Convenience Stores Against Trafficking
💛 HOPE Against Trafficking
🚸 Take Action – Kids Not for Sale
📍 In Our Backyard (inourbackyard.org)
It was TAT and the Freedom Stickers from In Our Backyard that gave us the courage to launch The GRETA Project.
They proved that awareness begins where people travel.
We travel America in our awareness RV—sharing The GRETA Project's version of freedom stickers, multilingual resources, and educational materials with travelers at:
Fuel stations
Rest areas
RV parks
Convenience stores
Our mission:
To help every traveler recognize the signs of human trafficking and know how to safely take action.